Perhaps my favourite thing about buying Fairtrade products, is that it’s an incredibly simple way to support farmers and producers through everday purchases. That’s what this weekend’s World Fairtrade Challenge is all about – going to buy a cup of coffee this Saturday or Sunday? Join the largest Fairtrade coffee break on earth! Make the switch to Fairtrade certified coffee and help farmers counter the effects of climate change so their crops can remain sustainable.
Australians are drinking four billion cups of of coffee a year, and that number is expected to rise by 4.5 billion cups over the next four years. I myself average two to three cups per day. Yet, globally, coffee bean production is on the decline, in part due to the effects of climate change.
Drinking Fairtrade coffee helps. Every cup of Fairtrade coffee drunk helps Fairtrade farmers support their livelihoods, communities and the environment.
Involving more than 1.65 million farmers and producers in 74 countries, Fairtrade guarantees that farmers meet minimum standards of environment management and protection, and mimise use of harmful chemicals. In addition, Fairtrade guarantees farmers receive a fair minimum wage, and there are no children working anywhere in the supply chain.
And, happy World Fair Trade Day!