BRAND FEATURE: THE REBOZO BY FRIDA’S CLOSET

Last month, I posted 10 reasons why I love shopping Fair Trade. Among them were that buying fairly has helped me make more daring fashion choices, and has helped me connect with and learn about interesting brands. I was recently invited to do both when I was connected with Norah Prida Bay through Twitter.

Norah is in the process of crowd-funding the debut collection for Frida’s Closet. Once launched, the Frida’s Closet collection will feature unique garments based on the traditional art of the rebozo, a long flat garment that has been handwoven and worn by women in Mexico for generations upon generations (including Frida Khalo, the namesake of Frida’s Closet).

I was fascinated to watch the video on Frida’s Closet’s project page and learn more about the history and process of making the reboza. I  think there is something truly special about traditional craftsmanship which has been passed down over centuries. I encourage you to check it out yourself.

At first I was a little hesitant at the thought of incorporating a piece which has such strong cultural heritage into my own wardrobe. But then I saw this gorgeous, bright, handwoven piece (Reboza Style 1):

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I actually love an oversize scarf because, not only are they cozier, I think they sit better. I could picture wearing this as the statement piece with dark denim skinny jeans, a white t-shirt, black cocoon coat, floppy hat and ankle boots:

Outfit

I would like to take the credit for this styling, but just realised it probably came from this earlier picture of Miranda Kerr:

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Image from www.upscalehype.com

 …Which probably means this post would have been a good candidate for A Style Redress post, no? Oh well, it’s a bit late now. My brain works in mysterious ways. And I have the flu, so apologies that this post is coming across a little dotty.

Anyway, I’ve gotten off track.

Don’t you think the rebozo is an even more beautiful alternative to this pink oversized scarf?

I love this statement from Frida’s Closet’s Beliefs, mission and commitments:

“We define luxury as producing high-quality pieces that generate the most benefit to all involved in the production and trade of each piece. In today’s digitally connected world, few remain unaware of the impacts that business can have on people and planet. We understand that a rising number of luxury goods consumers want to know where and how their item was made. At Frida’s Closet, we can proudly tell you that we go even further. Not only do we tell you how and where your garment was made, but we also tell you exactly who made it.” 

Transparency is key. And what a perfect definition of ‘luxury’.

I’m grateful for another opportunity to reflect on where my clothes have come from – where they were made and also the history behind the piece. Have you been moved by the history of a piece of clothing? Do you wear anything that has cultural significance?

Yours Fairly,

Ashlee

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2 Comments

  1. June 13, 2014 / 1:38 AM

    I love how you’ve styled this! I, too, would much rather have an oversized scarf than a thin one… they’re just more cozy!

    • Ashlee
      June 14, 2014 / 10:40 AM

      Thanks so much! :-) Wish I could take the styling credit and say I’m as good as Miranda Kerr is ;)

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