A couple of Fridays ago, I posted about Fairtrade underwear and received a comment from the immensely talented (and gorgeous) Chanelle Leslie of Not So Naked, querying the availability of Fairtrade lingerie. Chanelle runs a highly successful blog, takes amazing photographs, and has fantastic fashion sense. She also has ethical sensibilities, as I found out when I first stumbled upon her blog, Not So Naked, through this insightful post on ethical fashion in Australian chains. As I was reading the post, I was nodding vigorously because I can wholly relate to her experiences in contacting brands to try to learn more about their ethical credentials. It’s an honour to be able to connect with Chanelle through Fair Trade fashion.

Cherie Amie is a new ‘fair trade’ US lingerie brand produced by women in Cameroon, which operates using the ‘Good Returns’ business model (where 100% of net profits are used to fund microloans to women). The concept is great and I’m incredibly excited about the prospect of Fair Trade lingerie! Given the brand is still relatively new (and suffered setbacks due to a house fire last November), they don’t have many products at the moment – and it’s difficult to evaluate their ethical credentials. Though it appears that the products are produced in a Fair Trade arrangement, this doesn’t seem to be confirmed by certification as of yet. I will keep an eye on the Cherie Amie brand as it continues to develop and keep you posted.

Fair Trade fashion options are certainly on the up. But sometimes, it’s still difficult to find items that carry Fairtrade certification or the closest equivalents (what I describe as ‘The Good’ on the Fairtrade Spectrum). What can you do in those situations? Substitute for the next best option on the Fairtrade Spectrum, that’s what!

In terms of lingerie, the UK is definitely ahead of the curve; several UK brands are creating beautiful, locally-made lingerie:

lingerie 2

Ethical credentials: Handmade, Made in the UK

1. Lascivious

Stock bra cup sizes A to E  and brief sizes Small to Large. 

Christy Set for £112.00GBP (bra) and £62.00GBP (brief). Also available at ASOS (on sale!) for $162.00AUD (bra) and $83.00AUD (thong). Black leather and lace, and everything naughty and nice. That’s what this little set is made of.

I also like the Helena Set available at ASOS (on sale!) for $98.75AUD (bra) and $48.92AUD (brief). Red with geometric cutouts… Practical with a twist.

2. Ayten Gasson

Stock bra cup sizes B to D and brief sizes Small to Large.

Classic Silk Set for £79.00GBP (underwire bra) and £39.00GBP (Ruffle Knicker). Black lace; pretty enough for special occasion wear and practical enough for everyday wear.

3. Fleur of England

Stock bra cup sizes A to E and brief sizes Small to Large.

Lemon Cello Set for £79.00GBP (bra) and £36.50GBP (thong). Also available at ASOS (on sale!) for $102.38AUD (bra) and $65.23AUD (brief). Yellow with mesh… Bright, playful, and interesting.

4. Gilda & Pearl

Gilda and Pearl only stock bra cup sizes A to D, but they also create bespoke lingerie for ladies with larger cup-sizes. Yay! Stock brief sizes Small to Large.

Lovers Of Montparnasse Tie Front Padded Bow Bra and Tie Side Brief for £89.00GBP (bra – in sizes Small to Large) and £59.00GBP (brief). Also available at ASOS (on sale!) for $120.50AUD (bra) and $74.29AUD (brief). Deep red with lace and bows… This set is super feminine.

I also like the How to Marry a Millionaire Set for £69.00GBP (Underwire Bra) and £40.00GBP (Classic Knicker). Black and red satin pushup, with lace and bows… It doesn’t get much sultrier.

5. Luva Huva

Stock Bra cup sizes A to B and C. Most bras in their range don’t have underwire, making them more suitable for smaller ladies. Stock brief sizes Small to Large.

Sweet Juliet Set for £54.00GBP. Ivory chantilly lace; soft and sweet.

6. Dirty Pretty Things

Stock bra cup sizes A to DD and brief sizes from Small to Large.

Eloise Padded Balcony Bra and Brief for £75.00GBP (padded balcony bra) and £25.00GBP (thong). Also available at ASOS (on sale!) for $76.10AUD (bra) and $50.74AUD (brief). Blush with black trim details… Pretty, yet practical.

I’m of the opinion that beautiful underwear shouldn’t just be for special occasions. These wonderful UK brands have you covered for lingerie for all occasions, from practical everyday (with a pretty twist) to your wedding (with suspenders?). Speaking of weddings, I’m off to see my friends Kate and Paul tie the knot. Chanelle, I hope this post helps you find some lingerie that is both beautiful and beautifully made. Thank you for the comment and for following One Fair Day.

Yours Fairly,



1 Comment

  1. September 23, 2013 / 3:20 PM

    Oh wow, thank you so much for this!!! I had already heard of Fleur of England and love their stuff but I didn’t know it was fair trade too! I know where I’m getting lingerie next time.
    And since you seem so open to suggestions, I’ll throw another one out there that’s been bugging me: fair trade cigarettes/tobacco. Google tells me it’s virtually non existent – if you know otherwise i would love to hear your suggestions. (I know, I know, smoking is terrible! It’s not a habit I regularly pursue.)

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