FAIRTRADE FRIDAY: THE GIVING SHOE BY GIDEON SHOES

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It’s the middle of winter in Australia. For a few months I’ve been searching for a pair of shoes to help me through the colder months. I wanted black, no-hassle flats that I could slip on (without bothering with laces) on my way to and from Pilates. They needed to be warmer, more robust, and more supportive than ballerina flats because I also wanted to wear them when going for a (leisurely) walk. Lazy? Yes. But if this shoe was gonna help me get out the door and exercise during winter, then I wanted it.

And here it is. The Giving Shoe by Gideon Shoes.


Ethical credentials: Fairtrade (cotton), Made with transparency


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I’m beyond happy with these shoes! I wore them when I went for a stroll along the river to meet Freya for lunch yesterday. And then wore them to Pilates last night. They fulfilled my wildest dreams. Supportive, comfortable, and look acceptable with both jeans and leggings. Oh, they’re also made from Fairtrade cotton, with 100% of the profits going to build street universities for youth. For $39.95.

The Giving Shoe is similar to Argentine alpargatas. I first saw this model of shoe made by a popular US-based shoe company which also gives to charity, but I was uncomfortable with the one-for-one model they used (for the reasons I wrote about here.) The Giving Shoe helps relieve poverty in two ways; firstly by giving to charity in an appropriate, empowering and sustainable way through building street universities. Secondly, by guaranteeing that cotton farmers get paid a liveable wage through using Fairtrade certified cotton. And since Gideon shoes are made transparently (with many handcrafted in Australia), you can be sure they are sweatshop-free. Hooray!

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This won’t be the last time I shop from Gideon Shoes.

Yours Fairly,

Ashlee

 

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